Programmatic display advertising
Plan display campaigns around eligible inventory, audience context, creative formats, and the role each placement should play.
Programmatic advertising services
DV360 Advertising Services for Smarter Digital Campaigns
Reach relevant audiences across supported digital advertising inventory with data-driven media planning, audience targeting, and campaign optimization. We help Indian businesses plan, manage, and measure programmatic advertising campaigns using Display & Video 360, aligned with their marketing objectives.
- Campaign planning
- Audience strategy
- Measurement setup
Campaign workspace
Illustrative planning view
Campaign objective
Set to brief
Planning illustrationNo results shown
Audience plan
Eligibility review
Measurement
Setup to confirm
Display
2Video
3Audience
4Measurement
Illustrative interface only. Inventory, controls, and measurement depend on campaign and account eligibility.
Display & Video 360
Reach the Right Audience with Programmatic Advertising
Google Display & Video 360 is a programmatic media-buying and campaign-management platform. It brings campaign planning, eligible inventory, creative workflows, and measurement tools into a connected workspace.
We help translate your business brief into a practical plan: audience and location considerations, available inventory, display or video creative, frequency and delivery settings where supported, and the reporting needed to review progress. The platform options available to each campaign depend on advertiser access, account configuration, inventory, consent, and policy eligibility.
Campaign workflow
From brief to measurement
- PlanStage 01
- AudienceStage 02
- MediaStage 03
- MeasureStage 04
A planning illustration—not a representation of live platform access or campaign results.
DV360 video advertising
Put Your Video Ads Where People Watch
Bring your brand story to video environments with campaign planning that connects the creative, audience, placement, and measurement.
From YouTube video campaigns to supported connected-TV inventory, we help prepare the campaign details and creative requirements for the placements that fit your brief. Available formats and inventory depend on account access, campaign settings, region, and platform eligibility.
Channels supported
Display
Video
YouTube
Audio
Native
CTV
- Audience and placement planning
- Video creative readiness checks
- Campaign setup and quality review
- Delivery and measurement reporting
Video campaign
Placement preview
Video creative
Preview
YouTube video ads
Plan in-stream and other eligible YouTube video placements around your audience, creative, and campaign objective.
Connected TV
Explore supported streaming and television inventory when it is available for your campaign and account.
Mobile video
Prepare video creative and landing journeys for relevant mobile viewing environments and screen sizes.
Illustrative preview only. No video is playing and no campaign results are shown.
Our DV360 services
Complete DV360 Campaign Management Solutions
Get support across the campaign lifecycle, from first media plan through setup, delivery reviews, and reporting.
Online video advertising
Prepare video campaigns with suitable audiences, placements, creative specifications, and measurement for the campaign brief.
Audience targeting and segmentation
Translate your audience strategy into eligible platform segments, contextual signals, and consented first-party data where available.
Campaign strategy and media planning
Align campaign structure, markets, inventory, timing, and budget considerations with your business and marketing objectives.
Remarketing and audience re-engagement
Assess whether eligible, consented audience lists and campaign settings can support a responsible re-engagement plan.
Campaign optimization
Review available delivery and performance signals, then make agreed adjustments to pacing, audiences, placements, or creative.
Creative and campaign setup
Organize campaign structure, creative assets, landing pages, tracking requirements, and pre-launch checks.
Reporting and measurement
Summarize delivery and configured outcomes clearly, noting the attribution, consent, and data limitations that apply.
A connected media workflow
Plan and Manage Programmatic Media with Greater Control
DV360 can bring eligible programmatic buying activity and campaign management into one platform workflow, with controls that vary by inventory, account, and campaign configuration.
Centralized campaign management
Manage eligible programmatic campaign activity from a central platform workflow.
Audience and contextual options
Consider available audience and contextual approaches, subject to eligibility and account configuration.
Display and video workflows
Plan display and video campaigns where the advertiser, format, and inventory are supported.
Delivery and frequency controls
Use relevant pacing, frequency, and inventory controls where available for the campaign setup.
Campaign reporting
Review the delivery and performance information made available by the platform and tracking setup.
Broader media coordination
Coordinate programmatic activity with other marketing channels, creative, and landing-page plans.
Planning workspace
Campaign controls
Channel and inventoryPlan
Audience and contextPlan
Delivery and frequencyReview
Measurement and reportingReview
Specific formats, targeting, frequency controls, and reporting depend on advertiser eligibility, platform configuration, and available inventory.
Campaign objectives
DV360 Campaigns Aligned with Your Business Goals
Your objective informs the audience, creative, landing-page, and measurement plan. Campaign delivery and outcomes depend on the final setup and available data.
Brand awareness
Prioritize suitable inventory, creative reach, and delivery indicators that support brand visibility.
Reach and frequency
Plan eligible audience coverage and exposure controls, taking account of available inventory and settings.
Product and service consideration
Use relevant messaging and creative formats to help audiences learn more about an offer.
Website traffic
Align placements and landing pages around visits, then evaluate the configured traffic-quality signals.
Ecommerce promotion
Plan product-led campaigns with suitable catalogue, creative, and conversion measurement requirements.
Lead generation support
Coordinate campaign audiences and landing pages with a clear lead journey and eligible conversion events.
Campaign objectives guide planning; they do not guarantee reach, traffic, leads, sales, or return on investment.
Campaign process
A Structured Approach to DV360 Campaign Management
A clear sequence helps teams agree on responsibilities, decisions, and checks before the campaign goes live.
- 01
Business and campaign discovery
Clarify the business objective, audience, markets, timeline, existing assets, and account access.
- 02
Media planning and strategy
Agree the eligible channels, inventory approach, audience plan, budget assumptions, and measurement needs.
- 03
Creative preparation and setup
Check assets, destinations, campaign structure, tracking requirements, and applicable policy considerations.
- 04
Launch and quality assurance
Review settings and eligible creative before launch, then check that the campaign is serving as expected.
- 05
Optimization and reporting
Review available delivery and measurement signals, make agreed optimizations, and share clear updates.
- 06
Review and next steps
Discuss what the available data indicates, what remains uncertain, and how to approach the next campaign period.
Audience and location planning
Campaign Planning Built Around Your Target Market
Indian campaigns can involve distinct regional markets, languages, devices, and customer journeys. We consider these factors in the media plan, then confirm which targeting options are eligible for the campaign.
- Relevant states, cities, and regional markets
- Language-appropriate creative and landing pages
- Mobile-first browsing and conversion journeys
- Audience eligibility and contextual relevance
- Brand suitability and applicable policy restrictions
Audience selection must follow applicable privacy requirements, consent conditions, data eligibility rules, and Google advertising policies. We only describe or use options supported by the actual account and campaign setup.
India campaign planning
Illustrative planning lens
INDIA
- Regional markets
- Language-appropriate creative
- Mobile-first journey
- Consent and eligibility review
The graphic is illustrative only; it does not show live audience sizes, active targeting, or state-level availability.
Industry solutions
Programmatic Advertising for Different Business Needs
Campaign strategy and creative should reflect the audience, buying journey, and applicable requirements for each industry.
PRODUCT & RETAIL01
Ecommerce and retail
Product discovery, seasonal campaigns, and store visits or sales support.
LEARNING02
Education and EdTech
Course, programme, and institution campaigns with appropriate audience and policy checks.
PROPERTY03
Real estate
Local property and project awareness planned around relevant markets and eligible placements.
WELLNESS04
Healthcare and wellness
Campaign planning that respects sensitive-category requirements and applicable advertising policies.
TRAVEL05
Travel and hospitality
Destination, property, and seasonal messaging for suitable audience journeys.
BUSINESS06
B2B and enterprise services
Business-focused messaging planned around relevant audiences, content, and longer consideration journeys.
CONSUMER07
Consumer brands and FMCG
Product and brand campaigns coordinated with market, creative, and distribution context.
Some regulated, sensitive, or restricted categories may have additional platform and legal requirements.
Reporting and measurement
Understand Your Campaign Performance
Useful reporting connects delivery to the campaign objective and explains the context behind each metric.
- Impressions
- Reach and frequency
- Clicks and media cost
- Video engagement
- Configured conversion events
- Campaign delivery and pacing
Reporting depends on the measurement setup, attribution settings, consent, account configuration, and data available. A metric may not be available or comparable in every campaign.
Reporting workspace
Campaign review
Delivery
Impressions · pacing
Audience
Reach · frequency
Engagement
Clicks · video
Outcomes
Configured events
Illustrative categories only—no real or forecast performance data is represented.
Why choose our team
A Campaign Partner Focused on Your Business Goals
Our role is to keep planning, setup, media decisions, and reporting connected to the brief and clearly scoped.
Strategy tied to your objective
Campaign decisions start with what your business needs to learn or achieve.
Structured setup and checks
Campaign structure, assets, destinations, and measurement are reviewed before launch.
Appropriate audience planning
Audience and inventory options are considered against eligibility, consent, and brand suitability.
Clear measurement context
Reporting explains what is configured, what is available, and what the data cannot show.
Transparent cost discussion
Media budgets, third-party costs, and management fees are identified in the agreed scope.
Ongoing review
Optimization and recommendations are based on the campaign data and access available.
Platform access, inventory, features, and third-party services are subject to availability and eligibility. Any access, fee, and media spend arrangements are confirmed in the project scope.
Frequently asked questions
DV360 advertising questions, answered.
Start with a conversation
Ready to Explore Programmatic Advertising for Your Business?
Tell us about your audience, marketing objectives, and campaign requirements. Our team can discuss a suitable programmatic media strategy for your business in India.